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NWStir Blog 
Tuesday, 04 August 2009

Kamala Saxton and her band of merry maids and gents are proving that if you roll your kitchen up and pop the window...they will come.

Marination, the latest mobile restaurant, is on the must-see list of value-oriented diners in Seattle. They come for the Tacos (2/$2). They come for the Kalbi soy marinated short ribs. They come for the Bulgogi and span sliders ($2). they come for the Kimchi Rice bowl topped with a fried egg ($5). They just come to revel in the eating scene of hipsters cheek to jowl with suburban couples. But, it is the Hawaiian/Korean fusion blend that keeps 'em coming back.

Mariantion's menu board also gives Kamala the ability to match the menu line-up to the 'hood. What flys on Capitol Hill may not beckon customers on Beacon Hill. When your kitchen is on wheels you gotta stay flexible.

As with most meals on wheels, Marination's website lists parking lot locations. Twitter tweets are another good way to get location information.

During last month's Foodportunity industry networking sample and sip event Ron Holden @ cornichon.org - on the New Media panel discussion - shook his finger and wagged his tongue in general at the mobile restaurant trucks. His beef is that these operators do not have the staggering overhead costs associated with a bricks-and-mortar location. No electricity bills (but they have fuel costs associated with driving to and from locations and for generator generation); no lease (arbitrary parking lot owners who can throw them out on a moments notice - the down side of no lease), etc. Care to weigh in, readers?

 

POSTED BY: Mina Williams AT 09:15 pm   |  Permalink   |  0 Comments  |  E-mail this
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Industry news of the Northwest for culinary professionals