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The power of color

The power of color

Women of the Vine & Spirits and Sterling Creativeworks present a live webcast "Harness the Power of Color."

Learn how to use color to engage and influence your audience. Join in a live webinar Thursday, Feb. 16 at 1:00 PM PDT to learn about the psychology and impact of color in sales and marketing. 

Color is a powerful tool for engaging your audience's emotions. The colors you wear and those you use for sales materials and brand dress have the power to influence and communicate. Understand how hues and shades make us and our brands relatable, authoritative or memorable based on context and cultural perceptions, and why on-premise and off-premise environments may dictate different choices.

Presenter is Cynthia Sterling is the founder and creative director of Sterling Creativeworks, a strategy, branding, and packaging agency dedicated to building standout wine and spirits brands. Her book, “Branding: Distilled” was released in 2015.

REGISTER NOW! CLICK HERE

Free for Women of the Vine & Spirits Alliance Members. After completing registration, you will receive an email to register and obtain the URL to join the webinar.

We'll save time for a live Q and A session after our presentation

Unified Wine & Grape Symposium

Unified Wine & Grape Symposium

Craft Brewers Conference April 10-13

Craft Brewers Conference April 10-13