New international wine and spirits marketing certificate
KEDGE Business School and VINEXPO have developed a training program tailored for decision-makers in the global wine industry. VINEXPO EDU is aimed at professionals willing to understand and prepare for the challenges of a global and competitive sector.
The launch of the Wine & Spirits Marketing Certificate is the first milestone of VINEXPO EDU. In this niche market, the synergy of KEDGE Business School and VINEXPO is an asset that will not only offer industry professionals a theorical and practical perspective, but also a factual and dynamic viewpoint, based on real-life cases and situations.
Taught on the Parisian campus of KEDGE in January 2017, the first five-day session, entirely delivered in English, combines worldwide experts’ speeches with master classes led by specialized professors as well as networking events. Applied marketing, negotiation strategies andconsumer behavior courses are at the heart of this process. The programme also supports the professional development of participants by providing individual coaching sessions.
VINEXPO is a major partner of the global wine and spirits industry. The international trade fairs, which have been held for over thirty years, are eagerly awaited by the whole field. The shows brings together in one place all of the actors of the trade: wine-makers, wine-growers, merchants, importers, distributors, buyers, critics, hotels and restaurants professionals. The Wine & Spirits Academy within KEDGE Business School is the leader in Wine Management in higher education. The Wine & Spirits Academy is a lab for new ideas and a provider of training programmes. It relies on a strong support team for boosting the development of the industry locally and internationally.